The first new IP combining culture and sports in China

     The Olympic museum family day project was officially launched

                    With its mission to inherit the Olympic spirit

       

    In 14^th, December, the new IP combining culture and sports, “Olympic Museum Family Day” project, held a conference in Xiamen Olympic museum. Witnessed by the Olympic fans of four domestic Olympic museums, Mr. Ching-kuo Wu，who is a member of International Olympic Committee (IOC), president of IOC Cultural and Olympic Inherit Committee, and the founder of Xiamen Olympic Museum, announced the launch of the project.  “Olympic Museum Family Day “officially became one of the latest project activities of the Olympic family.

 

 

 

 

Leaders and Distinguished guests who attend today's event include:

 

Mr. Qingjiang,Lv, Chairman of Olympic Friendship Association, and his wife；

LongXiong, Zhuang, Vice-chairman of Sports Communication Association Across the Straits；

Huazhong, Huang , Deputy secretary-general；

Shijian，Pan， Former vice mayor of Xiamen；

Xinpeng, Ji(Olympic Badminton Champion), Director of Xiamen Sports Bureau Youth Department/Division；

Xianglun,Huang, Deputy director of the Working Committee on Caring for the Next Generation；

Shaoning, Hong, Director of Culture and Sport Bureau of Siming District；

Yuzhu, Dai, Director of Taiwan Affair Division of Siming District；

Jinjiang, Chen from Xiamen Culture Broadcasting and Television Bureau of Press and Publication;

Zhiping, Wu, Section Chief of Promoting Division of Tourist Administration of Siming District;

Peisong,Lin, Director/General manager of Postal Saving Bank Xiamen Siming Branch；

Xutang，Li，General manager of Dubon Property Insurance Co.,Ltd Xiamen Subsidiary；

Junyu, Wang, Vice general manager of Xiamen C&D International Travel Service Group Co., Ltd. ；

Zhifang，Pan, Director of public affair department of KULANGSU Gallery of Foreign Artefacts from the Palace Museum Collection；

Xiang,Li, President of Sports Collecting Committee of China Collector Association；

Zi,yang, Chairman of Fujian Oceanic Engineering Consulting Association；

Shaohua， Chen， Chairman of Xiamen Youth Communication Association Across the Straits；

Senshu， Xie， Secretary-general of the Organizing Committee of Sport Expo, etc.

Totally more than 60 governmental and commercial leaders and guests witnessed the historic moment.

   Xiamen Elderly Chorus Art Troupe displayed a wonderful art performance, including dance Katyusha,  flute solo,and song with dance Fishing Girl at the Seaside ,  for the leaders and guests on site，winning bursts of applause.

                          

Mr. Ching-kuo Wu，member of International Olympic Committee (IOC) ,the president of IOC Cultural and Olympic Inherit Committee, and the founder of Xiamen Olympic Museum

 

 

   Mr. Ching-kuo Wu delivered a salutatory oration, extending a warm welcome to the leaders, guests and the media present at the Olympic Museum Family Day. He expounded the achievements of Xiamen Olympic Museum in the past decade, the significance of promoting sports and cultural exchanges across the Taiwan straits, its social responsibility as a public interest institution, and its important task of carrying forward the Olympic culture and spirit.

 

 

   The “Olympic Museum Family Day " is the beginning of an innovative form of spreading the Olympic spirit, which take Xiamen as a starting point and will appreciate the promotion of all sectors of society, to blossom in every corner around the world.

                          

    Mr. Shijian，Pan， former vice mayor of Xiamen, deliver a speech.

   

   Mr. Shijian，Pan praised the contribution of Xiamen Olympic Museum to Xiamen sports in the past more than a decade and Mr.Ching-Kuo Wu ‘s various efforts in this regard. He also spoke of his thoughts on the future sports, affirming the significance of Olympic family day.

 

                        

    Mr. Qingjiang,Lv, Chairman of  Olympic Friendship Association

 

 

   Mr. Qingjiang,Lv, Chairman of  Olympic Friendship Association, at first recognized Mr.Ching-Kuo Wu’s contribution to Olympics across the whole world and commended his efforts toward the cross- strait cultural communication. The “Olympic Museum Family Day " redefines the audience, expands the participation group and promotes the development of sports.

 

                    

     Mr.Zhikai,Shi, director of “Olympic Museum Family Day”project

 

 

   In the conference, the project content of “Olympic Museum Family Day”was specifically introduced . The “Olympic Museum Family Day ”is an innovative IP that combines culture and sports in China, which not only adopts passionate and exciting sports competition, but also conveys the common heritage of human civilization over a hundred years to the people.

 

 

  Elements of the Olympic Museum Family Day

      

  Three major parts: Olympic cultural inheritance, experience of youth competition categories, and cultural creativity of sports.

  Olympic cultural inheritance is mainly based on the cultural experience in Olympic museums and itinerant exhibition.

  In the activity area, the way of "one city, one competition” will be used for the experience of the competition categories 

  On the occasion of the city tour, activities of cultural creativity of sports will also be launched to attract more offline participation of young family members and youth groups. 

 

   

 

                     

     

   As the most important part/segment of the conference, Mr. Ching-kuo Wu, the founder of Xiamen Olympic Musume,  Mr.Zhihao,Lin, the chief creative officer of  “Olympic Museum Family Day “project, and Mr. Shuquan, Zhang, general representative in mainland China of Olympic Friendship Association, together uncovered the scroll Promoting Olympic Spirit ; Moving faster, higher and stronger, which was in pretty Chinese Calligraphy, and announced the official launched of  “Olympic Museum Family Day ".

                         

 

   In the press conference, more than 30 TV, print media and new media, including Xinhua News Agency, Fujian Daily, Fujian TV, Hong Kong Takungpao, Xiamen Star TV, Strait Star TV，Strait Guiding，Haixi Morning, Sina.com etc. , interviewed Mr Ching-Kuo Wu, the founder of Xiamen Olympic Museum，and photographed the collection exhibition of Xiamen Olympic Museum.

       

   At the end of the event, jointly witnessed by leaders, guests and friends from the media, the press conference of xiamen Olympic museum family day announced its consummation.