On January 19th, 2024, the 9th SportIN Sports Trend Industry Conference Sportsbank Annual Award Ceremony and the First Sports Culture Innovation and Creativity Development Conference were opened at Shougang Sports Building. On the scene of the conference, the annual list of Sportbank 2023-2024 was officially announced, and many outstanding organizations and individuals won the annual awards.

The annual awarding of new sports culture innovation and creativity awards, the annual outstanding sports culture innovation and creativity enterprise, the annual outstanding sports culture innovation and creativity IP, the annual outstanding sports cultural and creative products, the annual outstanding sports culture innovation and creativity marketing cases, the annual outstanding sports culture innovation and creativity demonstration bases, the annual most promising sports programs, the annual outstanding sports culture innovation and creativity characters, the annual outstanding sports culture individual awards and other eight major awards were presented to Shanghai Museum, Xiamen Olympic Museum, Beijing Zhonghui Star Sports Culture Development Co., Ltd. and etc.

With its outstanding performance in 2023, the museum was honored with the Outstanding Sports Study Institution and the Outstanding Sports Cultural and Creative IP.

Xiamen Olympic Museum, as a national outstanding informatization science education base, has been focusing on youth education for a long time, and has designed various sports study courses, including Little Torchbearer, Olympic Bidding Simulation, Winter Olympic Curling Experience, Olympia COSPLAY, Olympic Games, Olympic Scene Drama, Olympic Parent-Paper Activity, Olympic Sand Painting Experience, Painting Winter Olympics, etc.

Our study cases have been selected as excellent cases and uploaded on the Sharepoint site of the International Olympic Museums Network for the reference of the members of the Association. Xiamen Olympic Museum has been cooperating with kindergartens, primary and secondary schools. 

Xiamen Olympic Museum launched our mascot Xia Xiao'ao with the Olympic priestess as the prototype, and launched a series of cultural creations in the image of the mascot.At the same time, Xiamen Olympic Museum launched the first digital IP image of the mascot of OMN members-- Yuanqi Xiao'ao, and launched a series of cultural creations, including keychains, stationeries, mugs, scarves, bookmarks, nightlights, frisbees, etc., using the Yuanqi Xiao'ao as a brand-new carrier of the Olympic spirit. Through the meaning of the IP to convey the positive, optimistic and sunny Olympic spirit. Later, we upgraded the mascot image by launching the forest-based Xiao’ao image and the five-color cartoon version of Xiao’ao, which were well received by the tourists.