Aug.22^nd, the first cross-strait ad and media contest was held in the museum, supported by Chuaghua Times, Xiamen University and Xiamen Olympic Museum.

Contestants were students from over ten universities across the strait. As the rules, they were divided into groups either formed freely or consisting of 3 to 5 members and competed in products promotion internship in different companies. Most part of them, though, were not major in Ads and Media, each group eventually  after a-month effort worked out and put into action relative product promotional plans of quality and they were paid off. Through the preliminary and the finals, group Signal won the first place.

In this contest, contestants’ hands-on abilities were improved and it also deepened exchanges and understandings between the cross-strait students. Xiamen Olympic Museum, as the first Olympic museum in Mainland, highlights the construction of social practice base and provides opportunities for the young students to carry out outside school activities. Besides, the museum also values exchanges between cross-strait juveniles. We advocate high school and university students participate in social practice and internship to improve their skill and abilities for the benefit in future.