The 3^rd Cross-straits Culture Industry Expo was grandly opened on June 19^th, 2010 in Xiamen. Some central leaders, officials from the Fujian provincial government, Xiamen Municipal government and Taiwan attended the opening ceremony.

Xiamen Olympic Museum took part in the Expo and exhibited over 100 Olympic souvenir to meet the sports enthusiasts’ satisfaction. Though it has been almost 2 years since the host of Beijing 2008 Olympic Games, most citizens still show great interests in the Olympic souvenir coming a long way to find their favorite. Being provided the detailed information of XOM and the Olympic Museum Networks, visitors expressed they want to have a colse look and pesonal experience of the Olympic Memorabilia as soon as possible.